The Service Board
Using digital design, data visualization and web strategy to help shape the messaging for a nonprofit.
Bona fide brand messaging
The Service Board is a Seattle nonprofit that mentors teens to conquer personal and cultural challenges through public service and outdoor adventure. Their programming approach combines social justice curriculum, service projects and snowboarding to teach tenacity and determination in the face of challenge and help youth to push the horizons of their own abilities and boundaries.
I helped tSB spread its message to donors, funders and members of the community, and I tried to do it in a way that was authentic to the organization’s spirit.
Bold and beautiful
I designed tSB’s 2015 and 2012 annual reports to help them promote their yearly achievements and communicate the financial health of the organization to donors. I used vivid colors and compelling imagery, and boiled down the hard-to-understand business data into clear, digestible infographics.
I designed promotional posters, mailers, devotional candles, liquor bottle and wine labels, event signage and more. One of my favorite designs was ostensibly the simplest: a business card. What’s the first thing you forget when you meet someone? Their name! The business card I designed highlighted the name of the person offering it, and left space at the top so that person’s thumb wouldn’t obscure their name. It’s the little things, right?
Oh yeah… I fully redesigned the Service Board’s website, too!
I helped tSB reestablish its digital presence with a brand spankin’ new, dynamic and responsive site that captured the fun, youthful energy of the organization.